Malaysia Hosts Global CNY Launch

KUALA LUMPUR: The selection of Malaysia as the host for the Chinese New Year global launch marks a significant milestone in the friendship with China. The Tourism, Arts and Culture Minister stated that the Chinese New Year Celebration 2025 will also elevate Malaysia’s position in the global tourism sector.

The minister is deeply honored as this reflects the recognition of Malaysia’s multicultural society and offers an invaluable opportunity to present Malaysia’s cultural inclusivity and harmony to the world. The Chinese New Year transcends being merely a traditional festival for the Chinese people, it embodies profound meanings of reunion, hope, and joy.

Through the celebrations, these universal emotions transcend cultural boundaries, forging a closer connection between Chinese culture and the global community. With Unesco’s formal inscription of Chinese New Year on the Representative List of the Intangible Cultural Heritage of Humanity, the global importance of cultural preservation has been further underscored, symbolising the robust cooperation between Malaysia and China in cultural exchange and protection.

Malaysia looks forward to welcoming more tourists, especially with the recent mutual visa exemption policy announced by both countries. This will not only strengthen ties in cultural and economic realms but also pave the way for new avenues of collaboration in the future.

Culture and tourism have always been key driving forces in the development of China-Malaysia relations. The successful hosting of the China-Malaysia Year of Culture and Tourism, alongside the increasingly frequent exchanges between the peoples, demonstrates the vast prospects and immense potential for cultural exchange and tourism cooperation between China and Malaysia.

China and Malaysia can seize this event as an opportunity to deepen people-to-people connections, fostering broader and closer relationships, bringing the people of China and Malaysia ever closer, and injecting more cultural vitality into the China-Malaysia community with a shared future.

The event was the first time held outside of China and was graced by the Prime Minister. Also present were the Deputy Prime Minister, Chinese Ambassador to Malaysia, and China’s vice Culture and Tourism Minister.