ASEAN Eyes India Tourism Boom

Singapore saw 15.1 Million tourist during the period January till November 2024, which was up by 122% over the same period in 2023. The total revenue forecast from tourism receipts is estimated at S$ 29 Billion, for the year 2024, an increase of 120% over 2023. This information was shared by the Deputy Director of Strategic Communications at the Singapore Tourism Board while speaking at the ASEAN Tourism Forum 2025 NTO Media Briefing on January 16, 2025 in Johor Bahru, Malaysia.

TRAVEX, a part of the ASEAN Tourism Forum 2025 was held from 15-18 January at Johor Bahru in Malaysia. Over 200 travel stalls, 1000 delegates and near 100 media personnel were present at the 4 day event. Singapore was represented by the Singapore Tourism Board, with a media briefing that lasted for an hour at the Persada Johor Convention Centre.

Singapore Tourism Performance
Speaking on the tourism sectors performance at the briefing, there was strong demand from key source markets, specially from Mainland China, Indonesia and India. Explaining the stats, it was informed that Singapore has seen a significant increase in tourist arrivals.

Seizing New Opportunity with Industry
AR Partnership with Google Maps
The Singapore Tourism Board and Google launched location-based AR experiences throughout Singapore in collaboration with Google Maps, one of only two cities globally that Google selected for this pilot programme.

Sustainability
The Singapore Tourism Board contributed to the GSTC MICE Criteria and the GSTC Attraction Criteria, published by the Global Sustainable Tourism Council. The Singapore Tourism Board launched the MICE Venue Sustainability Playbook, a comprehensive guide to enhancing green practices in the MICE industry. At the GSTC Global Sustainable Tourism Conference, the Singapore Tourism Board piloted a carbon-offset incentive programme where delegates offsetting their travel emissions were rewarded with pre-loaded value cards for public transportation in Singapore.

Tourism 2040